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IRL names Bernard as new CEO

Tue 2nd, February 2010

Indianapolis, IN (Sports Network) - Randy Bernard, a longtime top executive at Professional Bull Riders, Inc., has been named as the new chief executive officer of the Indy Racing League, which is the sanctioning body of the Izod IndyCar Series.

Indianapolis Motor Speedway President and CEO Jeffrey Belskus formally introduced Bernard on Thursday.

"Randy is the right person at the right time to head the Indy Racing League," Belskus said. "He brings a superb sports marketing and promotion background, proven CEO skills, energy and enthusiasm at a time when the Izod IndyCar Series is positioned for growth."

Bernard, 43, has headed PBR for the last 15 years. Under his leadership, attendance for stand-alone rodeo bull-riding events increased 12 percent and ratings with television partner VERSUS rose nearly 30 percent last year.

"I truly believe I can make a difference with the Indy Racing League, and I see tremendous potential," Bernard said.

Bernard will begin his role with the IRL on March 1. His appointment comes eight months after Tony George resigned as CEO of the Indy Racing League. George founded the IRL in 1996.