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Budweiser moving sponsorship to Harvick's No.29 team in 2011

Tue 17th, August 2010

Welcome, NC (Sports Network) - Kevin Harvick will become NASCAR's next "Bud Man," starting in 2011.

Richard Childress Racing announced on Tuesday that Budweiser will serve as primary sponsor of Harvick's No.29 team for 20 points races, two non-points races during Daytona Speedweeks and co-primary sponsor of the NASCAR Sprint All-Star Race in Charlotte next year. The beer brand will remain an associate sponsor for the remaining 16 point races on the '11 schedule.

"Budweiser is one of the most respected sponsors in our sport," said Harvick, who is the current Sprint Cup points leader and the first of 12 drivers who has clinched a spot in this year's championship Chase. "They do a lot to market their teams and the sport in television broadcasts and away from the track. I'm looking forward to driving the No. 29 Budweiser Chevrolet, taking it to victory lane and winning championships."

In April, Harvick's current primary sponsor -- Shell/Pennzoil -- announced it will leave RCR at season's end and move over to Penske Racing to sponsor Kurt Busch and his new No.22 ride, beginning next year.

Harvick signed a multi-year contract extension with RCR in May. He has driven the No.29 car for RCR in Cup since replacing Dale Earnhardt after Earnhardt's fatal crash in the 2001 Daytona 500. Harvick has recorded 14 career Cup victories, including a win last Sunday at Michigan. He also is a two-time Nationwide Series champion (2001 and '06).

"Throughout his career, Kevin has shown he can win at any level in NASCAR," team owner Richard Childress said. "Combining his talent with Budweiser's NASCAR lineage and proven track record of innovative sponsorship activations makes this an exciting pairing for fans everywhere. RCR prides itself on its heritage and authenticity, so working with a brand like Budweiser, which has built their reputation on those same values, is a very special opportunity."

Budweiser currently supports the efforts of Kasey Kahne's No.9 Ford team at Richard Petty Motorsports. But Kahne is leaving RPM at the end of this season to drive one of two Red Bull Racing cars for next year. He will then move over to Hendrick Motorsports in 2012 to take over the wheel of Mark Martin's No.5 car.

"The King of Beers" also has sponsored Dale Earnhardt Jr., Wally Dallenbach, Ricky Craven, Ken Schrader, Bill Elliott, Geoff Bodine, Darrell Waltrip and Terry Labonte since it entered the Cup circuit in 1983.