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Farmers Insurance signs four-year extension for San Diego event

Mon 15th, March 2010

Ponte Vedra Beach, FL (Sports Network) - The PGA Tour announced Monday that the Farmers Insurance Group has signed a four-year deal to remain as the title sponsor for the Farmers Insurance Open at Torrey Pines.

Farmers was the title sponsor for the first time earlier this year when Ben Crane fended off Michael Sim, Brandt Snedeker and Marc Leishman by a single stroke.

"We're absolutely delighted that Farmers, based upon its positive experience with the 2010 tournament, has agreed to continue as title sponsor over the next four years," stated PGA Tour Commissioner Tim Finchem. "Farmers Insurance did such an outstanding job of becoming fully engaged with the tournament on such short notice and in maximizing its role as title sponsor. We now look forward to working with Farmers Insurance on a long-term basis along with the host organization, the Century Club of San Diego, to continue the growth and local impact of the Farmers Insurance Open."

Buick had been the tournament's sponsor since 1992 prior to Farmers taking over this year.

With the new agreement, the tournament purse will climb $500,000 from $5.3 million to $5.8 million in 2011.

"We are extremely pleased to announce this continuing partnership with the PGA Tour, the Century Club and the city of San Diego," stated F. Robert Woudstra, Chief Executive Officer of Farmers Insurance. "Farmers Insurance has a proud, 82-year history of strong national and local community leadership and charitable giving."